Pricing

Priced on seats, assets and capital under management

Underwriting is unlimited at every tier. The meters are on exports and extractions, with 25 exports and 30 extractions included each month.

Sandbox, free and not time-limited

One live deal, one seat, the full engine and the PDF package. Excel export and additional deals need a paid plan, and there is no card required to start.

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Proforma

$99 /mo

one user, billed monthly, or $990 a year

Unlimited deals and models
Live Excel and PDF package
DSCR, debt yield and sensitivity grids
Property search and comps
Market Intelligence and the MCP connector as add-ons
One user. Add teammates by moving to Operator

Start free

Investor In build

$49 /mo

per seat, billed monthly, or $490 per seat per year

Everything in Proforma, scoped to your own units
Built for the individual STR investor-host
Channel and OTA mix by property
Nightly and seasonal rate scenarios

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Operator In build

$499 /mo + $75 per asset

unlimited seats, priced per hotel, storage facility or rental unit

Everything in Proforma, for your whole team
Unlimited users, and Market Intelligence and MCP included
Portfolio performance and reporting
Management agreement modeling, both sides
Annual is $4,990 plus $750 an asset, two months free

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Fund In build

From $90,000 /yr

unlimited seats, banded on assets under management

Everything in Operator
Waterfalls and fund planning
Investor CRM and LP portal
Lender and IC surface included

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Asset mgmt Phase 4

$125 /mo per asset

add-on module, stacks on an Operator or Fund plan

Opening budget from the acquisition underwriting
Monthly variance, actuals against plan
Forecasts re-run on the same engine
Portfolio rollups for owner, board and covenant reporting

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Listing

$2,500 per package

broker OM publishing, one listing at a time

Turn an underwriting model into a marketable OM
Hosted listing page with a shareable link
Branded PDF offering memorandum
No subscription required

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Proforma is live today, and annual is two months free at $990 a seat. Every other tier is in build, and the first 25 design partners get 40% for two years plus direct input on what gets modeled first.

What a customer actually pays

1 hotel$2,088/yr

4 hotels$9,138/yr

18 hotels$28,176/yr

85 hotels$166,500/yr

Roughly $150 per hotel per month. Argus Enterprise runs about $10,000 per seat per year before anything is modeled.

Full feature list

Every feature, by tier

Free and Proforma carry the shared underwriting core. Operator and Enterprise/Fund add what a firm buying and holding assets does with it next.

Feature	Free	Proforma	Operator	Enterprise / Fund
Deal Workspace	1 Deal	✓	✓	✓
Pipeline	1 Deal	✓	✓	✓
AI OM / Document Ingestion	1 Deal	✓	✓	✓
AI Staffing Model	1 Deal	✓	✓	✓
AI Deal Diagnostics	—	✓	✓	✓
Excel / PDF Deal Exports	—	✓	✓	✓
Reports Catalog	—	✓	✓	✓
AI: MCP Layer	—	+$39/mo	✓	✓
AI: Market Intelligence	—	+$99/mo	✓	✓
Portfolio Deals	—	—	✓	✓
LOI Generator	—	—	✓	✓
Portfolio Performance Analytics	—	—	+$75/asset/mo	✓
Asset Management	—	—	+$125/asset/mo	Add-on
Fund Builder	—	—	—	✓
Asset / Fund Data Room	—	—	—	Add-on

Selling a hotel instead of buying one? See the broker-specific feature list →